Fashion Production • Selected Photography
BLUE EYE
The lines did not stop at the garment. They extended into the image.
Blue stitching defines the white suit.
Light lines separate the black suit from the background.
That detail became the starting point for the project’s visual world.
THE DECISION
Let what defines the garment define its surroundings.
The stitching lines extended into paths of light behind and around the model.
Blue repeated across the eye symbol, sunglasses, garment edges, and lighting.
The background did not introduce a new idea. It expanded one already present in the product.
COLOUR AND LIGHT
White reflected the light. Black gave it definition.
The white suit was backlit until it became a luminous form, while the blue stitching preserved its structure.
The black suit relied on contrast: fine lines, a glowing symbol, and a trail of light separating the body from the dark.
Both existed within the same world, but each required a different treatment.
BUILDING THE FRAME
Each angle revealed a different line within the garment.
Low angles established the full suit and its presence on the body.
The overhead frame brought the symbol, stitching, and sunglasses into one composition.
A side turn traced the line from shoulder to arm, while the walking frame placed the black suit within the same direction as the light.
SELECTED WORK
We did not place the garment inside a ready-made future. We extracted it from the garment itself.
The light was not an effect surrounding the clothing.
It extended its lines, colours, and construction.
The product remained the centre of the image—even when the entire studio became part of its world.
