Work / Marketing & Paid Advertising

Advertising does not begin with the budget.
It begins with the decision.

We do not buy visibility for its own sake. We define the required action, then build the campaign around it. We connect the objective, offer, audience, message, creative, and conversion path, then use performance data to decide what should continue, change, or scale.

55,660 Conversations Started160 Form LeadsEGP 207K+ Managed SpendEGP 2.61–3.69 per Conversation7 Distinct Result Records
55,660 Conversations Started160 Form LeadsEGP 207K+ Managed SpendEGP 2.61–3.69 per Conversation7 Distinct Result Records

Figures from Live Campaigns

We do not show the result without showing what it took to produce it.

55,660
Advertising conversations started
160
Leads captured through forms
EGP 207K+
Deduplicated managed spend
EGP 2.61–3.69
Cost-per-conversation range

Figures are preserved from Meta Ads Manager screenshots. Client identifiers have been omitted while the displayed values remain unchanged. A result only makes sense within its context: advertising costs change according to the objective, offer, audience, creative, campaign period, and account history. These results are therefore not presented as a universal benchmark or a promise of future performance.

Campaign Results

Meta Ads Manager screenshot showing 160 form leads at EGP 107.52 per result and EGP 17.20K in spend.

Additional Snapshot from the Same Lead Campaign

Additional Meta Ads Manager screenshot from the same lead-generation campaign displayed in Campaign 01.

A second screenshot from the same campaign. Its results and spend are not counted again in the page totals.

01Lead Generation

Lead Generation

Result
160 form leads
Cost per Result
EGP 107.52
Spend
EGP 17.20K
Meta Ads Manager screenshot showing 18,850 messaging conversations at EGP 3.66 per conversation and EGP 69,073.94 in spend.
02Messaging Conversations

Messaging Conversations

Result
18,850 conversations
Cost per Conversation
EGP 3.66
Spend
EGP 69,073.94

The highest conversation volume within the displayed set.

Meta Ads Manager screenshot showing 14,787 messaging conversations at EGP 3.25 per conversation and EGP 48,028.66 in spend.
03Messaging Conversations

Messaging Conversations

Result
14,787 conversations
Cost per Conversation
EGP 3.25
Spend
EGP 48,028.66
Meta Ads Manager screenshot showing 13,019 messaging conversations at EGP 3.69 per conversation and EGP 48,009.82 in spend.
04Messaging Conversations

Messaging Conversations

Result
13,019 conversations
Cost per Conversation
EGP 3.69
Spend
EGP 48,009.82
Meta Ads Manager screenshot showing 5,300 messaging conversations at EGP 2.61 per conversation and EGP 13.76K in spend.
05Messaging Conversations

Messaging Conversations

Result
5,300 conversations
Cost per Conversation
EGP 2.61
Spend
EGP 13.76K

The lowest conversation cost within the displayed set.

Meta Ads Manager screenshot showing 2,000 messaging conversations at EGP 3.16 per conversation and EGP 6.44K in spend.
06Messaging Conversations

Messaging Conversations

Result
2,000 conversations
Cost per Conversation
EGP 3.16
Spend
EGP 6.44K
Meta Ads Manager screenshot showing 1,704 messaging conversations at EGP 3.10 per conversation and EGP 5,284.18 in spend.
07Messaging Conversations

Messaging Conversations

Result
1,704 conversations
Cost per Conversation
EGP 3.10
Spend
EGP 5,284.18

The lowest spend within the displayed set.

The System Behind the Spend

Media buying is not a separate layer added at the end of a project. Before launch, we define: the result that needs to be measured, the conversion path leading towards it, the right offer, audience, and message, the creative assets that need to be tested, the testing structure and budget allocation, and the rules for continuing, changing, or scaling. A budget cannot repair a weak offer or an unclear message. Its role is to move a connected system towards a result that can be measured and improved.

From Data to Decision

Knowing what happened is not enough. We need to know what happens next. We review performance to identify: the messages attracting the right response, the creative assets capable of sustaining performance, the audiences that justify further investment, the weaknesses within the conversion path, and the right moment to stop, adjust, or scale. This turns data into a decision-making tool rather than another collection of figures inside a report.

Proof Boundaries

The figures prove only what they display. The screenshots verify the number of results, cost per result, and campaign spend. They do not display revenue, sales, or post-contact lead quality. No unsupported commercial outcomes are therefore attributed to them.

Is your budget serving a clear objective—or only buying visibility?

Share your campaign objective, offer, and current sales path. We will build a paid-media operation that can be measured and improved.