VISUAL IDENTITY
DOPA — A Daily Dose with a Recognisable Personality.
A playful, bold visual system connecting a flexible wordmark, a memorable mascot, colour, packaging, and space within one approachable brand presence.
Selected Work
DOPA — Identity and Character Foundation
The wordmark, mascot, colour palette, typography direction, and supporting marks that give the brand its playful and memorable character.
DOPA — The Identity in Context
The system extended into signage, counter branding, packaging, menus, merchandise, and social media while preserving the same personality across every touchpoint.
All work
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